An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way. Global Nielsen news and insights delivered directly to your inbox. Contact Us. Related Insights. Total Audience Report Series. Notice: JavaScript is required for this content.
Whoever can capture and translate cross-platform media insights can become the new king and possibly dethrone Nielsen ratings. Until then, we remain alert and wait. That is why our teams at River Direct build and strategize with the big picture in mind. From traditional radio and television services to emerging media options on CTV and digital, we provide our clients omnichannel solutions to reach consumers wherever they are. Want to learn more about our agency and services? Be sure to follow us across our socials Facebook , LinkedIn , and Instagram.
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History of Nielsen Ratings To understand the dominance Nielsen ratings have had on the US advertising industry, we must look back to its rise in television. All would end up under-counted only using set-top data. The larger adults demographic — who make up a significant number of cord-cutters — is 17 percent less likely to have a set-top box capable of returning data than the Nielsen representative panel.
Advertisers and marketers pay a premium to reach those viewers; not counting them on the relatively infrequent occasions they do watch ad-supported TV would be bad for business.
But Nielsen does strive to put together a national sample that looks like the country as a whole. As TV outlets look for ways to build more inclusive shows, ensuring underrepresented groups are counted is important. Follow THR. Sign up for THR news straight to your inbox every day.
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