On the consumer front, the decade began with the introduction of a new line of speaker systems called Lifestyle. Featuring an integrated design, the Lifestyle system was designed to provide high quality sound while offering ease of use for both home music systems and the burgeoning market for home theater systems. In consumers were introduced to the Bose Wave radio, a small remote-controlled clock radio suited for use in the home.
The Wave boasted rich, full sound not found in other portable radios and could also be hooked up to a television or CD player, enhancing the sound capabilities of the user's existing stereo components.
Expensive for a radio and featuring an unusual design, the Wave befuddled retailers, leading the company to sell the product directly to consumers via direct mail and newspaper and magazine advertisements. It went on to be a huge success; by the company was able to boast sales of , Waves in a single year. At its manufacturing facilities, Bose became a subscriber to the total quality management concept TQM introduced by W.
Edwards Deming. Toward that end, Bose assembly line workers were cross-trained and promoted based on performance. Moreover, Bose sought to build teams based upon mutual trust and respect, operating according to principles of responsibility and quality consciousness. Describing the company's management style in a Production article, Bose's vice-president of manufacturing, Tom Beeson, asserted: 'Communicate.
Spend a lot of time on the factory floor. Micromanage every aspect. Involve all of the people. Foolproof the system so mistakes can't be made. Find the root cause of problems. Operate manufacturing with the fundamental principle: Do it right the first time. In Bose unveiled the Auditioner audio demonstrator, a computer system that enabled builders, architects, and facility managers to hear the acoustics of a building's proposed sound system, working from as little input as the building's blueprints.
This technology was under development for ten years, and became reality only after computer technology caught up with the imagination of Bose engineers. The expansion included construction of a new six-story, all-glass-facade, ultramodern headquarters building, which had room for employees and was completed in At the same time, the company phased out its factory in nearby Westboro, Massachusetts, citing the high cost of manufacturing in that state. The company did continue to maintain a small manufacturing operation at the Framingham campus.
Starting with the company's long legal battle with Consumer Reports, Bose gained a reputation for litigiousness. In the mid-to-late s the company was involved in a number of lawsuits with Cambridge SoundWorks, Inc.
CSW , which was based in nearby Newton, Massachusetts. In Bose sued CSW after the latter claimed that its speakers were 'better than Bose at half the price.
In early CSW filed a countersuit alleging that Bose had made false advertising claims when it stated that its Wave radio was the best reviewed product of its kind on the market. Other developments in the late s included the expansion of the company's car audio business in to include more popular and lower priced vehicles, such as the Chevrolet Blazer and the Oldsmobile Intrigue; the launch of online sales of Bose products at the company web site the following year; and the introduction of a new version of the Wave radio that included a built-in CD player.
According to research firm NPD, the Bose brand at decade's end was the number one speaker brand in the United States, with a market share of 20 percent, while the company's closest rival, Harman International Industries, Inc. Bose also held the number one position worldwide in speakers, with a 25 percent share of that market. Bose saw that other speakers had specs that only measured how they made his music sound, not how he heard it.
In a lecture at MIT, Dr. The Story of Bose. Radio repair service. The early years. Bose is the owner of Bose company For a little over half a century, the company has been producing speakers, headphones, and audio equipment based on extensive acoustic research.
The company pioneered a whole new approach to speaker design in the s. Professional pilots wear Bose headphones today, and space shuttle astronauts have worn them in the past.
Luxury brands such as Maserati and Maybach have factory-installed their automobile audio systems. And improved versions of its original product, the Bose speaker, are still available. Amar Gopal Bose was an entrepreneur and professor from the United States. He was a professor at the Massachusetts Institute of Technology MIT for nearly 45 years as an electrical engineer and sound engineer. Bose Corporation was also founded by him, and he served as its chairman. His father was an Indian freedom fighter who fled Bengal in the s to avoid further persecution by the British colonial police after being imprisoned for his political activities.
Bose spent a year as a Fulbright research student in New Delhi, India, where he met his future first wife, and a year at Philips Natuurkundig Laboratorium in Eindhoven, Netherlands. He earned his Ph. MIT awarded Fulbright scholar a Ph. Bose Corporation was founded in The company built its reputation on ground-breaking loudspeaker design.
Since then, Bose has provided audio systems to a variety of automobile manufacturers. In response to uneven bumps or potholes on the road, the system used electromagnetic linear motors to raise or lower the wheels of an automobile. When approaching a bump or lowering into a pothole , the wheels are elevated to keep the car level, similar to how noise-canceling audio systems work. A prototype automobile was capable of leaping over a barrier. It was reported in November that Bose has sold the technology to ClearMotion.
Five major car manufacturers expressed interest in the technology in May , and it is expected to be ready in for low-volume vehicles and by for the mass market.
In , the Bose Ride truck seat system was released. By decreasing vibration from the road, this active seat technology seeks to alleviate fatigue, back discomfort, and physical stress experienced by truck drivers. Since , the company has sold aircraft headsets and consumer headphones. In , Bose was the most popular brand of retail home theatre systems in the United States and the third most popular brand of portable audio goods. In , the Bose Professional branch was founded to design and install public address systems.
Bose was the first firm to pay for the honor of being the official sound system supplier for the and Winter Olympics in Calgary and Albertville, respectively. For musicians, the Bose L1 is a line of portable line array loudspeaker systems. For decades, Bose has been the frontrunner in creating cutting-edge and top-of-the-line audio systems. From homes to cars, theatres to concrete venues, Bose has audio solutions for everything. But have you ever wondered who founded Bose? Well, while the fact is that Bose is an American brand, its founder, was an Indian-American.
Sadly though, this is a very, very lesser-known fact. Born in in Philadelphia to a Bengali father and American mother, Amar G Bose exhibited his inclination towards entrepreneurship and electronics at the early age of As he grew up during the World War years, he enlisted to help with repairing radios to support the family income.
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